| Articles |
| A New Kind of Learner for a New Kind of World |
| Today's educators and students need to become virtual entrepreneurial leaders |
| by:
Brian White
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| Categories: Marketing, Opinion, School heads, Teachers, Technology |
| Futurist Alvin Toffler predicted in his 1991 book, Powershift, that product lines would become much more segmented, and foresaw products like shoes being manufactured to suit the wants of specific groups. He forecast that, because of the shift to a world dominated by information and technology, consumers would be able... (read article) |
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| A Search Engine Optimization Tip |
| Proper Use of Title Tags on Your Website |
| by:
Jim Huinink
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| Categories: Administrators, Marketing, Technology |
| Title tags are the first thing that shows up in a search result. Search engines assume that these are an important indicator of what the web page is about and how the page will match the user's search. Improper use of title tags is one of the most common SEO... (read article) |
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| Balancing a Consumer Community |
| Education as a commodity |
| by:
Jonathan Harris
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| Categories: Administrators, Leadership and management, Marketing, School heads |
| “The customer is always right” is a mantra at the core of our consumer-driven economy. However, when the product is education and the consumers are parents, this assumption leads to complex and sometimes problematic relationships in private and independent schools. It is challenging, especially within a newer for-profit educational environment,... (read article) |
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| Character Sketch |
| Developing positive parent relationships |
| Categories: Administrators, Marketing, Parents, School heads, Teachers |
| At Hogwarts School of Witchcraft and Wizardry, the boarding school featured in the Harry Potter series, “teachers reign supreme and parents stay away, safely on the other side of the solid brick wall at Platform 9¾… no e-mail, no Internet, only owls to carry the rare letter back and forth,”... (read article) |
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| Content, content everywhere, but not a drop to drink! |
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| by:
Laura van Eyck
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| Categories: Marketing, Technology |
| Schools today have more ways than ever before to communicate online – and plenty to communicate about – however, the question persists amongst communications directors; how do I gather the content that keeps all the moving parts of our online presence fresh? How do I maintain a consistent voice... (read article) |
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| How to Talk Like a Techie |
| Some web definitions, from ASCII to XML |
| by:
Matthew Pioro
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| Categories: Administrators, Marketing, School heads, Teachers, Technology |
| ASCII
American Standard Code for Information Interchange, pronounced “ask-ee,” is a code for representing letters, numbers and punctuation. In ASCII, each character is associated with a number. For example, lower-case “p” is 50. This common coding system allows data to be transferred from one computer to another.
Blog
A method of publishing on... (read article) |
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| Protected Environment |
| A plan to retain and educate |
| by:
Simon Jeynes
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| Categories: Administrators, Leadership and management, Marketing, Parents, Research, School heads |
| I could hear her coming down the corridor. My secretary’s announcement, “Mrs. Chablis (not her real name) is here to see you,” was unnecessary. Mrs. Chablis’ red face, loud voice and violent gestures all proclaimed that she was unhappy and someone was going to pay.
While hopefully not a daily experience,... (read article) |
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| Question: How is your school using technology and social networking? |
| Blogs, RSS feeds, Twitter, Skype? Are these meant for classroom use or school communications? |
| by:
Our Kids Publications
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| Categories: Administrators, Leadership and management, Marketing, Open House Question, Teachers, Technology |
| Everyday there are new programs, tools and online resources that emerge on the market. Information is at our fingertips and many schools are encouraging the use of some of these tools into both their operation and classroom activities. What are you doing with technology at your school? Do you run... (read article) |
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| Question: What is your school doing to engage parents? |
| Parents are your partners, patrons and customers. What is the view of your school? What programs are in place to engage parents? |
| by:
Our Kids Publications
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| Categories: Administrators, Leadership and management, Marketing, Open House Question, Parents, School heads, Special needs, Teachers, Technology |
Open Door Policy
At Trillium School, we constantly strive to make our parents feel welcome and a part of the school community. We have a very active PTA that meets regularly and organizes pizza lunches and ice cream days for the students throughout the school year. This year, we have also... (read article) |
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| Suggest a Future Theme for Dialogue Magazine |
| Let us know what stories or topics you would like to read about |
| by:
Our Kids Publications
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| Categories: Administrators, Art, Curriculum and learning, English, Global education, Leadership and management, Lesson plan, Marketing, Math, Opinion, Opinion, Parents, Physical education, Research, Safety and Health, School heads, Science, Special needs, Teachers, Technology |
| Since the magazine’s birth in 2004, Dialogue has aimed to stimulate discussion between private and independent school educators. As always, Dialogue magazine and Dialogue Online remain the place to express your ideas and to share your expertise with your peers. Dialogue shares educator knowledge and skills, reducing the workload and... (read article) |
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| The Gift of School |
| Education has no return policy |
| by:
Kevin McHenry , Michael Paluch
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| Categories: Administrators, Marketing, Opinion, Parents, Teachers |
| You may have seen it on YouTube: spoken word artist and teacher Taylor Mali responds to the lawyer who dares to ask him, “What do you make?” Mali concludes his angry, yet powerful, response with the words:
“I make a difference!”
There is a perceived divide between teaching and, well,... (read article) |
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| The Yin And Yang Of Foreign Students |
| Increasing enrolment with students from abroad |
| by:
Don Rickers
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| Categories: Administrators, Global education, Marketing |
| Canada is a significant player on the stage of global education: Only the United States, England and Australia issue more student visas. Some 175,000 international students are enrolled in institutions from Victoria to St. John's; the Department of Foreign Affairs and International Trade estimates that these young people contribute $4... (read article) |
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| To Market, To Market |
| Harnessing the power of the web |
| by:
Chris Daniels
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| Categories: Administrators, Marketing, School heads, Teachers, Technology |
| When investigating whether or not to send his now 17-year-old son to private school, Ken Wong turned to the web to do some research. “I didn’t go to the web to pick a school, but I used it to find information that I thought my son would be interested in,”... (read article) |
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| Urban Renewal |
| Focusing on education under a big city's bright lights |
| by:
James McConnell
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| Categories: Administrators, Global education, Marketing, Safety and Health, School heads |
| hen I think of independent schools in Canada, what comes to mind are lush, beautiful campuses. Most independent schools I have visited are to be envied: Well away from the hustle and bustle of city life, they sit on enough land to allow for sufficient buildings, playgrounds and parking. They... (read article) |
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| When parents become partners, the rewards are great for all |
| A current parent speaks volumes to incoming families |
| by:
Patti Pilon
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| Categories: Administrators, Leadership and management, Marketing, Parents, School heads, Teachers |
| It is not unusual for parents to take a deeply vested interest in their children’s education, and at most independent schools, there is no exception. Conversely, independent schools rely heavily on the support of parents. It is a well-known fact that tuition alone often does not cover the cost of... (read article) |
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| Writing An Effective Press Release |
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| by:
Jim Huinink
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| Categories: Administrators, Marketing |
| Writing press releases is an excellent way to get media attention that in turn brings parental attention to what your school has to offer. The very act of committing to creating press releases is half the battle, as it is with so many things. Try and commit to writing one... (read article) |
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